THE FIRST HANDMADE INCA BILLBOARD

BRAND_ Cerveza Cusqueña

AGENCY_ Wunderman Thompson Perú

_50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries.

INFO_

But there are 50 weavers in Lares (Cusco) that have set themselves the challenge of showing this amazing art in the eyes of the world with the help of Cusqueña, Peruvian premium beer. They’ve created a unique piece that will put textile art back on top. They have come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries. This campaign recognizes the native Peruvian textile as a premium work of art and therefore it will make it live forever.